Tradition and rivalry head to head on the Yarra.

Earlier this year we created the brand identity for The Australian Boat Race which will  bring the Yarra River to life this Sunday as two of Australia’s famous universities go head to head in a one-on-one match race between their best women’s and men’s rowing eights.

The supersite billboard advertises the event on the corner of Grattan and Swanston Streets.

The Australian Boat Race encapsulates the long-standing rivalry between two great cities, two great states and two great universities and is the beginning of a brand new tradition, and is now an annual stand alone event, held year about, between each of the two cities. It is set to become a showcase event on each of the cities’ iconic watercourses.

The 2011 Australian Boat Race – Sunday October 30th at 12.00 noon on the Yarra River in Melbourne.

The course will be over 4.2 km starting from Victoria Dock, though the Bolte Bridge, past Southbank, through Princes Bridge and concluding at the MUBC Boathouse.

Women’s Eights Race – Start 12.00 noon

Men’s Eights Race – Start 12.30 p.m.

Medal and Trophy Presentation – 1.00 pm at MUBC, Boathouse Drive River Front.

Watching the race along the North and South banks of the Yarra River
General public can watch the action at multiple spots along the length of the 4.2 km river course, or just sit back and watch the action in one of the many restaurants that line the entire length of the course from Victoria Docks to Southbank and Federation Square.

For more information head to www.australianboatrace.com